FRIENDS
Sonoma Coast Surf Shop
Sonoma Coast Surf Shop is located in Petaluma, California. We serve the surfers of
Sonoma County and Marin County. We offer hand shaped surfboards from Norcal
shapers Vernor, Noe, Bluecoil, Mystic and Jamie Murray plus Channel Islands, SurfTech,
GSI and more. Our passion is providing the best products to the north coast surfing
community. We listen to the surfers of this area and respond by offering everything they
need.
Bolinas Surf Lessons
Bolinas Surf Lessons, the premiere surf school in the Bay Area, offers private and group
lessons on the best beginner waves in Northern California.
Although we specialize in teaching adult beginner surfers, all ages and skill levels are
welcome.
Our instructors are experienced surfers, trained in life-saving and CPR, and are life-long
residents of the area. Many of our instructors grew up surfing in Bolinas and offer
unparalleled local knowledge.
Students will learn basic surfing fundamentals, as well as ocean awareness, water safety,
wave riding skills, and surf etiquette.
WETSUITS:
Matuse
The Meaning of Matuse
Confident but humble.
Savvy yet spiritual.
Matuse represents an
ongoing path to achieving
the synergy of art + function.
Nature and industry.
Passion with method.
The mission is to deliver
Premium (the ichiban) game
that's focused on the next level.
Leader of innovation.
Follower of compassion.
Our logo is an ancient Taoist symbol;
It signifies "Heaven and Earth."
Three solid lines for Heaven.
Three broken lines for Earth.
Creativity connecting
Art and Function,
concept to Completion.
We are Matuse.
XCEL
Ed D'Ascoli founded XCEL in 1982, working from the bedroom of his Sunset Beach
house. D'Ascoli found no shortage of inspiration from the world-class performances on
display at his doorstep; and the opportunity to create and to connect high-performance
products with the athletes who demanded them was irresistible. XCEL's passionate focus
on product development would become the defining characteristic of the brand.
O'Neill
O'Neill wetsuits is (one of) the oldest wetsuit company out there. It started as a surf shop
opened by Jack O'Neill in the 1950s. From that first surf shop in a garage across the
Great Highway in San Francisco O'Neill and O'Neill wetsuits evolved into one of the top
brands in the market. Today O'Neill is no longer just a surf shop or a wetsuit
manufacturer, their range of products is much wider and includes wetsuits, surfboards,
boardbags, swimsuits, clothing, shoes and more... But one eyed Jack O'Neill still stands
behind and represents his family businesses
Rip Curl
Rip Curl is a company for, and about, the Crew on The Search. The products we make, the
events we run, the riders we support and the people we reach globally are all part of the Search
that Rip Curl is on.
We've been the market leaders in surfing wetsuits for over 30 years, and our Elastomax
and SlickSkin technologies have set the standard for wetsuits of the future. Rip Curl will
continue to stick by the grass roots that helped make us the market leader in surfing, but
we'll also charge on in to the future and push riding to a new level.
Quiksilver
When you're out there pushing your limits, you need a wetsuit that suits the conditions. We offer 6 ranges,
each one developed to meet specific demands in warmth, weight, flexibility and price. Learn more to find the
suit you need to surf your best.
SURFBOARDS:
Michel Junod
Located on the Westside of Santa Cruz, a block off of Highway 1 and a few blocks from Steamer Lane and
the other Westside breaks. We have a crew of 4 that has a combined working experience of over 125 years.
The "ride everything" movement has sparked interest throughout the surfing world to fine tune
previous design movements and incorporate various design aspects of these movements into new exciting
shapes that bring unique experiences to the curious and adventuresome surfer. I have found that a
reputation is built one board at a time.
Vernor
From beginner to professional, Vernor Surfboards has a wide range of boards to choose
from. The key mission for Vernor surfboards is growing with the surfer as they progress
through the various stages of their surfing.
Surftech
Randy French founded SURFTECH in 1989, his background as a surfboard shaper and
a pioneer in the windsurf industry drove him to experiment with different materials in an
effort to make his boards lighter and stronger.
Partnering with the world's top shapers gave Surftech access to the top surfers in the
world. Hearing their feedback on the Tuflite boards was confirmation that Randy's vision
of a lighter, stronger more high-performance surfboard was for real. The relationships
developed with these high level pros, was a tremendous help in the development of
Surftech's revolutionary technology.
GSI
Surfboards are our passion at Global Surf Industries. Since we started our company we
have continually worked to develop a complete range of surfboards that starts with basic
surfboards that you can learn to surf on as a beginner, all the way through to high
performance surfboards for the more experienced that are being ridden at many of the
best breaks around the world. This development is an ongoing process, as we are always
working on new projects to improve the world of surfing.
Mystic Surfboards
John had been making custom surfboards since he was a kid on the east coast. After
college, he went on to open a surf shop in Cape Cod called the Pump House. This is
where he started shaping under the Mystic Label. Over the next few years, John shaped
and glassed hundreds of boards for his customers. In 1995, John sold the Pump House
and moved to California in search of better waves and warmer winters. John kept the
Mystic Surfboard label and continued to shape in California. He quickly built a reputation
as being one of the best underground shapers in the Bay Area.
OTHERS:
The Surfrider Foundation
A non-profit grassroots organization dedicated to the
protection and enjoyment of our world's oceans, waves and beaches. Founded in 1984 by
a handful of visionary surfers in Malibu, California, the Surfrider Foundation now
maintains over 50,000 members and 90 chapters worldwide.
Paige Green Photography
As a kid I spent many hours drawing and painting, but in college I wanted to know more
about the people and communities of the world, so I majored in geography. I became
photographer because it was the best way to combine my love of art and social sciences.
I am currently living and working the San Francisco Bay Area. But if you have a story
that needs to be told, a wedding that needs to be documented, or a face that needs to be
photographed, I will happily travel anywhere in the world. Please send me an email about
your photography needs and I will be in touch soon.
Susan Adler Photography
Susan combines her technical skills and years of experience in filmmaking and still
photography to handle all types of jobs. She can orchestrate traditional family portraits
and be an unobtrusive photographer capturing the more candid moments at the same
time.